Another convert
Shasta Beverages, a National Beverage company, is converting itsmulti-flavored line of diet soft drinks to SPLENDA(R) No Calorie Sweetener.Shasta 8-oz cans in diet cola, ginger ale and lemon-lime flavors were thefirst to convert to SPLENDA in order to meet the stringent demands of the foodservice channel; these cans are already in distribution to hospitals, schoolsand other institutions. Since SPLENDA is made from sugar, it tastes likesugar and is widely preferred by health-conscious consumers.Shasta’s newest zero-calorie flavors, Diet French Vanilla Cola and DietChocolate, also enjoy the added taste provided by SPLENDA and the majority of alldiet Shasta flavors will be using this sweetener very soon.”Displaying the SPLENDA logo on our diet products make our popular Shastadrinks even more desirable to the diet-taste-conscious critics,” says Joseph G.Caporella, President. “SPLENDA is recognized as the ideal sweetener forthose who suffer from diabetes and is free of the unpleasant aftertaste thattraditionally denotes ‘diet’. Also, our very new and popular no-carb beveragesare tastefully improved with SPLENDA.